Meet our team
Founder & CEO
Mai graduated with a BSc in Pharmacology, since graduating she has worked as a PR and marketing professional, and as conference manager for life science events in London. During her time in these companies, she found that her true passion was in making a positive impact to the health of individuals, and thus, she pursued a Masters in Public Health, and has experience in this sector. Having been raised in London, Mai endeavours to assist in the development of Sudan. She was selected as MILEAD fellow by Moremi Initiative in 2013, and that experience inspired the development of the Al Sudaniya Mentoring programme, which seeks to empower and develop the personal and professional skills of young Sudanese women.
Asia graduated with a dual degree in History and International Affairs from the University of Colorado at Boulder. She worked in communications in the humanitarian sector for eight years. Through her work, she had the privilege of seeing different parts of Sudan, gaining a full appreciation for the beauty of our country and people. That’s why Asia is committed to working with ASM. By completing the tailored mentoring program, young women are better prepared to support Sudan. Asia completed a Master’s in Humanitarian Action from the University of Geneva and joined the Office of the High Commissioner for Human Rights. With a richer perspective on grassroots work, she returned to Sudan and worked on a number of community-led initiatives.
Samah is a programme management and research professional driven by her great passion for agency, transparency and accountability. Samah has worked across several domains, including civic engagement, citizenship, C4D, Media, youth empowerment, and diaspora capacity strengthening. She is passionate about championing the contribution of Sudanese girls and Women make in Sudan and in the diaspora. She joined ASM as a mentor in 2015, and is now involved in supporting the organisation in an advisory role.
Sara is a medical student at University of Khartoum with over four years of voluntary experience in both the public health field and women's empowerment. Sara joined ASM family back in 2017 as the Alumni Relations Manager. Since then, Sara has played a pivotal role in the development of ASM’s strategic vision and sustainability plans. In 2019, she designed and managed the ASM Young Leaders Programme where our previous mentees mentored a group of younger female high school students. Sara is currently a fellow at MCW Global’s 23rd Young Leaders Access Programme with a focus on maternal health and primary healthcare in Sudan.
Wala Elfadul is a talent analytics and project assistant at the Bank of Khartoum, as well as a digital activist who is interested in the topics of internet governance, and ICT use in different sectors. She holds a bachelor’s degree in management information system (MIS) from Ahfad University for Women (AUW). Wala has been selected to be one of young female leaders in Young African Leaders Initiative (YALI) RLC East Africa in Kenya. Wala also has become part of IFA network in Germany, where she has worked on Digital Foundation that focuses the social impact of digitization for women and children.
Social Media & Website Coordinator
Rammah is a civil engineering student at the University of Khartoum whose passion lies in software engineering. Rammah is a self-taught web developer, and started working with ASM in 2019 so that he could assist his community and work for an organisation that empowers women. This role has given him the opportunity to raise awareness of key issues, and gain experience working on a website and social media platforms.
Digital Content Producer
Hend Kheiralla is a free spirited interdisciplinary professional coming from diverse backgrounds; engineering, project management and creative art, with experience in procurement and strengthening communication strategies in the construction field.
She was driven by her passion for women’s rights, culture and advocacy to implement them in the field of storytelling and media, through working in projects within various categories in a diverse multi-cultural environment Hend is currently ifa CrossCulture program 2020 fellow, where she’s presented with the opportunity to work with actors from the cultural, educational, scientific, artistic and medial sectors in aims to strengthen lasting civil society networks.
Fatima currently works as a Consultant in a management consultancy firm in Riyadh, Saudi Arabia. She attained her MSc. in public policy & managament from the University of Glasgow, Scotland and holds a BSc. in Electrical Engineering from Texas A&M University in Qatar. Her previous work experiences were in the fields of sales & operations in start companies like Unifonic & Careem. She is passionate about public policy, leadership, and learning how to unlock human potential. Fatima’s purpose in life is to explore innovative ways of teaching and learning, then, eventually incorporate those as part of the public education system.
Jawhara Kanu is an economist with experience in development projects implementation, inside and outside Sudan. Her work focuses on the economy, youth mobilisation and women’s rights. My main motive to taking up this role was to contribute to shaping a network of empowered young Sudanese women. Another reason being my belief that measuring the impact of the programme is vital to the ongoing learning process and future development. Based on my experience as project coordinator with Al Sudanyia over the years, the change that it's achieving deserves to be documented and shared.